Sustainable fashion can be defined as clothing that is manufactured in the most sustainable manner possible, taking into account both environmental and socioeconomic aspects.
We work continuously to be aware of the impact on the environment throughout the life cycle of our garments. In practice, this includes choosing sustainable and ethical fabrics that have had least impact possible on the environment and carefully selecting factories that have an ethical work practice and sustainable outlook.
We believe that we have a responsibility to both people and the planet. We endeavour to create garments that are fit for the world we live in today and the future. New designers define what the future of fashion looks like. We want our customers to indulge in fashion without feeling any guilt or sacrificing any design or quality aspects. Our responsible approach allows our customer to shop freely and feel good about their purchase.
Our principles are not that of fast fashion but classic fashion, with small and thoughtful collections we ensure unique designs with no wastage and high-quality pieces made of soft-touch natural fabrics that will not harm people or planet and will last beyond the season. The factories that we have sourced for both fabric and production are ethically awarded.
The fabric factories we have chosen have adopted a sustainable production process.
Reduce greenhouse gas emissions
Reduced the use of fossil fuels
Reduce the electricity network
Created an Apeo and chrome-free environment
They use green energy supplies
Use recycled fibres
All these are possible through the implementation of water depurator systems which helps to treat all the water used during the production process and bringing it back to its original state. Also, our fabric mills are sourcing green energy from a photovoltaic system.